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17 июня 2014 г., 00:28
Why ‘Pixar’? The name emerged from a back-and-forth between Alvy and another of our colleagues, Loren Carpenter. Alvy, who spent much of his childhood in Texas and New Mexico, had a fondness for the Spanish language, and he was intrigued by how certain nouns in English looked like Spanish verbs – words like ‘laser’, for example. So Alvy lobbied for ‘Pixer’, which he imagined to be a (fake) Spanish verb meaning ‘to make pictures’. Loren countered with ‘Radar’, which he thought sounded more high-tech. That’s when it hit them: Pixer + radar = Pixar! It stuck.
